The ancient adage, 'Without learning rituals, one cannot establish oneself,' underscores the fundamental importance of etiquette in personal and professional development. In alignment with this principle, the 'Dream Hometown' scenic area has proactively launched a comprehensive service etiquette training program. This initiative is designed to significantly strengthen the service consciousness among its staff, ensuring that every interaction with visitors is marked by professionalism, warmth, and cultural respect. The training covers essential aspects such as standardized verbal communication, appropriate body language, effective complaint handling, and a deep-seated understanding of visitor-centric service philosophy. By internalizing these refined service rituals, the staff are not only better equipped to 'establish' a reputable and welcoming image for the 'Dream Hometown' brand but also to foster a more harmonious and memorable experience for all guests. This move translates the abstract concept of 'Li' (ritual/propriety) into concrete, high-quality service, directly contributing to the sustainable development and enhanced competitiveness of the tourism destination.